West Elm Registry

When west elm rebranded their registry, they needed a new way to curate staple items as registry items. I worked with merchants, producers and stylists to create the photography style guide. We then mapped out the online strategy for the user which included a login page, profile page, checklist, and an email cadence based on their engagement with browsed categories and sign up.

Client
West Elm
Services

Art Direction, Digital Design

Year Created

2015