Grand Adams has a charming, historic vibe and its branding needed to evoke that. The building was a factory for drafting instruments and supplies. I illustrated a mural that combined the property’s new name and elements that hinted at its origins. I designed level indicators that were hand-painted on the brick walls of the hallways and stairwells. To carry over the visual identity to a high traffic area, I designed graphics on the side windows to direct pedestrians to the property website.
Brand Design, Signage, Illustration